As The Messages Project continues to grow, expanding to more states across the country and providing countless children with much-needed contact with their incarcerated parents, it has become obvious that our inner structure also needs a bit of an update. We have recently added a few new leaders to our Board of Directors, and we’re drafting a brand new mission statement, which will be revealed on our new Web site in the near future. These are changes that were influenced by our non-profit training with Annenberg Alchemy in December 2012. Our next item on the agenda is to select a tagline to represent the work our program does. That’s where you come in. We need your help! Your insight and support is what keeps our organization going, so it is only fitting that we ask you to assist in this task.
What We Need
We’re looking for a catchy, creative tagline that captures the essence of The Messages Project. This slogan will be used in conjunction with our logo, to ensure familiarity of our brand to the public.
Suggestions for a Quality Tagline
- Be concise, using eight words or less
- Include verbs (action words)
- Emphasize our mission and those we help
- Tie ideas into the image of our logo (i.e., the heart)
- Inspire others to support our program using emotion
A Few Examples Used by Other Brands
- “Get a piece of the rock.” (Prudential)
- “Have it your way.” (Burger King)
- “Expect more. Pay Less.” (Target)
- “Stronger than dirt.” (Ajax)
- “My life. My card.” (American Express)
- “Competition. Bad for them. Great for you.” (DHL)
What You’ll Get
After the contest period ends (June 1, 2013), we will select our favorite submission. The writer of the best tagline will receive a $25 Amazon.com gift card, as well as a personal acknowledgement on our Web site, Facebook, and Twitter. And of course, you’ll have the honor of knowing that your words will touch the lives of many families through the advancement of our organization.
The Fine Print:
The Messages Project will retain ownership of and reserves the right to use submitted taglines in any and all future branding of the organization. This includes (but is not limited to) print media, electronic messaging, and marketing material.
Enter Now
This contest is now closed.